Mercedes-Benz Places

Integrated within the hyper-tower’s identity is the

concept of intelligent solutions, manifested through

sustainable mechanisms. The constellation of the

Mercedes-Benz three-pointed star on the rear façade

is designed to be integrated with photovoltaic panels,

providing power to electric vehicle charging stations

within the hyper-tower.

Sensual Purity is the design philosophy of Mercedes-Benz, a

philosophy that explores the dipolarity between intelligence

and emotion. This design philosophy celebrates the creation of

design and spaces with unmatched aesthetics that can be felt

and lived before being visualized or perceived. The concept of

Sensual Purity unifies rational intelligent design with emotional

hues, delivering a pure and simplistic form of beauty that is

simultaneously stunning and spectacular.